The Association Perspectives – August 2024
In This Newsletter
- Introduction
- Why AI Succeeds in Advertising
- Data Monetization – A CDO Perspective
- The AI Act – EU Law Becomes Effective
- Get Involved
Introduction
As we look towards the second half of 2024 and what new changes are waiting for us, TheAssociation Perspectives continues to heat up the AI discussion with new pieces on the role of AI craftsman, data protection in AI and AGI research, and innovation.
You can also catch up on upcoming industry events in AI and data.
Enjoy!
About This Month’s Edition
Greg Anderson writes about AI success in advertising through behavior analysis and dynamic campaign management.
Dr Suresh Rajappa discusses data monetization from a CDO perspective.
The AI Act becomes effective in August, marking the first major regulation of AI by the European Union.
About Our Contributors
Greg Anderson is an experienced and innovative expert in Data Architecture, Data Analytics, and Data Integration, with 25 years of experience and knowledge in consolidating business requirements and harnessing the power of data to address them. Greg is currently working in Data Product Leadership, focusing his efforts on data management to power, inform, and drive AI innovation.
Dr Suresh Rajappa is a global data leader with experience in optimizing global end-to-end data solutions for Fortune 1000 companies. He is a member of the Forbes Technology Council.
Wendy Turner-Williams is the Founder and CEO of TheAssociation. She is a proven, multifaceted leader at the forefront of business, ai, data, and software. Her mastery of business, and engineering processes, communication, and organization skill along with her data prowess has guided digital, and now AI transformation at many of the most recognized brands in the world.
Thought Leadership Corner
This month’s edition includes insightful pieces on the success of AI in advertising and data monetization from a CDO perspective.
Why AI Succeeds in Advertising
Artificial Intelligence (AI) has found a particularly welcoming home in the advertising industry, outperforming many other sectors in terms of successful implementation. While many industries are still learning to leverage neural networks and LLM technology for real business advantage, advertising platforms are proving their ability to target, predict, and even direct human behavior.
Several factors make advertising an ideal environment for AI to flourish, including the vast availability of data and the predictability of human behavior.
Data Monetization: Turning Raw Data into Revenue Streams
A CDO Perspective
In today’s data-driven economy, organizations increasingly recognize the value of their raw data. As a Chief Data Officer (CDO), the strategic imperative to transform this data into viable revenue streams is more crucial than ever. This blog explores the key strategies and challenges in data monetization from a CDO’s perspective, mainly focusing on the U.S. market.
News
The European Union’s landmark artificial intelligence law (The AI Act) officially enters into force August 1, 2024.
The AI Act is a piece of EU legislation governing artificial intelligence. First proposed by the European Commission in 2020, the law aims to address the negative impacts of AI. The regulation sets out a comprehensive and harmonized regulatory framework for AI across the EU.
Upcoming Events
Check out these AI and data industry events coming in the second half of 2024!
Gartner IT Symposium
Join the Gartner IT Symposium/Xpo this October in Orlando, FL to access the latest Gartner AI research, connect with Gartner experts and experience unparalleled networking with peers in your industry. You gain expert guidance on the future of generative AI, helping you to define and validate your IT strategies, and lean real-world examples so you execute on key initiatives.
Ai4 2024
Established in 2018, Ai4 is now the epicenter of the global AI ecosystem and the industry’s only must-attend annual event. Discover the latest applications, the state of generative AI, and best practices shaping the future of artificial intelligence. Enjoy dedicated content & unbeatable networking for both business & technical leaders from every major industry and job function, from leading enterprises, AI startups, investors, government organizations, and media.
Get Involved
If you share our passion for shaping a future where AI serves humanity ethically and responsibly, we invite you to take action today.
- Register as a member of TheAssociation and join us in our mission to drive positive change in the world of AI
- Engage your peers in the Forum and follow and get to know one another
- Share events by placing it on our Members calendar
- Suggest newsletter, webinar, and podcast topics to contactus@theassociation.ai
- Socialize TheAssociation and advocate with your management, peers, colleagues, and networks
