TheAssociation Perspectives: March 2024
In This Newsletter
- Introduction
- AI Meets Events Planning
- Robots vs. Ritual
- The Real Cost of Poor Data Quality
- Words From Our CEO
- Get Involved
Introduction
As spring blooms, so does our March newsletter. 🌱
Dive into this month’s edition as the AI village drops knowledge on data governance and AI in events and customer experience.
And keep reading to the very end as our CEO unveils a partnership that will help TheAssociation blossom in the regulatory landscape!
About This Month’s Edition
Anca P. Trifan writes about AI in event management and shares a critical perspective on its nuanced role in professional landscapes.
Kristen Marshall Talley touches on the delicate balance between technological innovation and preserving the human touch in customer experience.
Scott Peachey discusses the vital role of data governance, highlighting the real cost of poor data quality.
About Our Contributors
Anca P. Trifan, CEO of Tree-Fan Events, an innovating event agency, specializes in enhancing events through the #FIT4Events framework, blending AV production with innovative AI technology. An authoritative voice in the event industry, she speaks on stages across the country, leading engaging AI talks, workshops, and bootcamps. These sessions are dedicated to supporting business development, strategy, creativity, and productivity by leveraging the latest in AI technology. Anca is also the voice behind the Events Demystified Podcast, with notable seasons such as Season 7: The Eventful AI and the current Season 8: The Evolution of AI, further showcasing her commitment to integrating AI in event planning and production.
Working at Google, Microsoft, AWS, and Salesforce, Kristen Marshall Talley has decades of experience in the technology industry. Starting her career as a seller of text ads to companies like Expedia and LucasArts, she spent eight years living and working in Asia and Europe, building strategic programs to help small and large businesses make the most out of emerging technologies. Kristen currently runs her own consulting firm, Enablement Consult, specializing in Go-To-Market acceleration and M&A integration strategy.
Scott Peachey is an award-winning data executive with more than 19 years of experience within many aspects of data. With a background in data governance, data management, data analysis, and risk management, Scott’s career expands over several industries including Insurance, Financial Services, and Investments Management. Scott worked his way up from entry-level data roles to now being a critical data leader and voice in the data community. Scott is also an avid content creator, creating YouTube videos and hosting his own video podcast show.
Thought Leadership Corner
Using AI to Make Event Planning Easier and More Efficient
This article begins with a crucial premise, or disclaimer, that illuminates the nuanced role of Artificial Intelligence (AI) in our professional landscapes. The advent of AI is not about technology replacing human jobs but rather providing a competitive edge for event professionals who skillfully leverage AI tools to enhance productivity, creativity, and decision-making. Nevertheless, it’s important to remember that AI is just a tool in our expansive toolkit. Without the human element, AI’s efforts at planning an event can be mediocre at best. The essence of event planning is human creativity and touch—people prefer working with people.
Robots vs. Ritual: When AI Disrupts the Customer Experience
Artificial Intelligence offers many opportunities to enhance the human experience, and I see them as exponential. The more that we evolve and play with these technologies, the more opportunities that will emerge. Depending on the goal of your business, technology like robotics can greatly enhance the customer experience in ways that were previously unattainable. However, when the experience is disrupted, technology can cause a chasm between you and your customers.
The Real Cost of Poor Data Quality: A Compelling Case for Data Governance
If you’ve had a chance to tune into my “Data with Peachey” podcast, you’re already familiar with the theme of data governance that consistently resurfaces, underscoring its significance. (If not, you should check out the podcast!) It’s more than just a buzzword; effective data governance can revolutionize an organization, turning potential bureaucratic hurdles into opportunities for substantial growth and improvement. This article zooms in on one crucial aspect of data governance: data quality.
Gartner and IBM have highlighted the staggering financial toll poor data quality takes on businesses, with figures reaching up to $15 million annually and $3.1 trillion across the U.S., respectively. While these statistics may seem overwhelming, they serve as a stark reminder of the tangible impacts of neglecting data quality. This brings us to a crucial mathematical model designed to quantify the cost of poor data quality.
Words From Our CEO
Updates from Wendy Turner-Williams
Dear TheAssociation Community,
It’s hard to believe that roughly six months ago, we embarked on this incredible journey together.
When we launched TheAssociation in October 2023, we had a bold vision: to create a global community of AI practitioners dedicated to driving responsible innovation and AI and shaping the future of our fields. Today, I’m proud to say that we’re well on our way to making that vision a reality.
Get Involved
If you share our passion for shaping a future where AI serves humanity ethically and responsibly, we invite you to take action today.
- Register as a member of TheAssociation and join us in our mission to drive positive change in the world of AI
- Engage your peers in the Forum and follow and get to know one another
- Host a webinar or a topic by placing it on our Members calendar
- Suggest newsletter, webinar and podcast topics to contactus@theassociation.ai
- Socialize TheAssociation and advocate with your management, peers, colleagues, and networks
